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SEO for the AI era

Guides and notes on JavaScript storefronts, AI crawlers, and staying visible as search changes.

TechnicalFebruary 20, 2026 · 5 min read

Why Your Next.js Store Is Invisible to ChatGPT

JavaScript-rendered storefronts look great to humans but serve empty HTML shells to AI crawlers. Here's why — and how to fix it.

SEOFebruary 14, 2026 · 7 min read

GPTBot and ClaudeBot have different crawl patterns than Googlebot. Understanding the differences helps you optimize for both.

GuideFebruary 7, 2026 · 4 min read

Step-by-step migration guide. PerfectSearch is faster, cheaper, and supports AI crawlers that Prerender.io doesn't.

SEOJanuary 29, 2026 · 6 min read

Bots measure your site differently than Lighthouse. Learn what actually affects your bot-accessible content score.

GuideJanuary 22, 2026 · 10 min read

CSR, SSR, SSG, ISR — and why none of it fully solves the AI crawler problem. A practical guide to rendering modes and bot visibility.

SEOJanuary 15, 2026 · 6 min read

That Google Search Console status is almost always caused by a rendering problem. Here's how to diagnose and fix it.

TechnicalJanuary 8, 2026 · 7 min read

Hydrogen builds fast, beautiful storefronts. But by default, Googlebot and GPTBot see almost nothing. Here's why.

SEODecember 20, 2025 · 6 min read

25% of search traffic is moving to AI chatbots by 2027. AEO is how you get cited in those answers instead of ignored.

TechnicalDecember 12, 2025 · 5 min read

A walk through what really happens when Googlebot visits a Next.js storefront — and why it usually doesn't like what it finds.

GuideDecember 5, 2025 · 5 min read

Prerender.io raised prices 3.5x without warning. Here's what to look for in an alternative — and how PerfectSearch compares.